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Bertram H. Borden


66A West River Road


Rumson, NJ 07760

The chip was owned by Bertram H. Borden, the owner of the yacht "Alida".  At the time of the 1922 chip order Bertram Harold Bordenís primary address was a large estate located at 66A West River Road in Rumson, New Jersey.  The 54 year old was the heir of a large fortune and a business created by his father: the American Printing Company in Fall River, Massachusetts--at one time the largest cloth printing company in the world (as well as its selling agent company M. C. D. Borden & Sons of New York City). Bertramís primary business address was New York City, where he also maintained a residence. He was a cousin of ax murderer Lizzie Borden of Fall River.  
Alida was built in 1922.  Two more Alidas were built in 1927 and 1929. Obit from N.Y. Times April 29, 1956